In DEMAND: Giving People What They Love Before They Know They Want It ( Crown Business; October ), Adrian Slywotzky, named by Industry Week one . Adrian Slywotzky is an expert in profitability, evident in such books as The Profit Zone and Profit Patterns. His new book, Demand: Creating. Demand is created in the gaps between what we really want and the goods and and simply more fun,” writes Adrian Slywotzky in Demand.
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Adrian Slywotzky Interview: The Nature of Demand |
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Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky
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