As you walk towards the tourist info (marked by TIC in the map), you will reach the Hongdae shopping area on the opposite side of the road. Hongdae is a region in Seoul, South Korea near Hongik University, after which it is named. It is known for its urban arts and indie music culture, clubs and. Watch trends take form in Hongdae, a fashion-forward and forward-thinking Seoul Wear what you like and say what you mean in Hongdae. On the Map.

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Seoul is a shopping paradise for all kinds of things e. So many things to buy and so many places to see in Seoul but where exactly to find them all — I will share with you top 4 shopping areas in Seoul in this blog post.

If you need help planning your Seoul itinerary, you can download our Seoul 5D4N itinerary and 4D3N Jeju self-drive itinerary for reference. The number one thing that my friends ask me to buy when I told them I am going to Seoul for holiday is Skinfood, Missha, Nature Republic etc.

It is impossible to miss out any of these skincare product shops in Myeongdong because there are just so many of them — not just in terms of variety some of them sound very similar e.

Because you get free samples when you buy at any of the Tony Moly, Missha, The Face Shop here in Myeongdong and they are very generous with them — in fact for some shops, you get a free facial mask from the point you enter the door!

Besides buy 50 facial masks get 50 free facial masks deal and the tonnes of free samples they stuff into your shopping bag upon purchase, you can enjoy more savings while shopping in Myeongdong by printing out the Visit Korea Committee vouchers which gives you discounts off purchases above a certain amount.

Ok — I believe you got my point ohngdae buy skincare products in Myeongdong but interestingly, Myeongdong is not just about skincare products — there are many other shops selling fashionable clothes, belts, watches, ties, T-shirts and shoes at the makeshift street stalls as well as in shopping malls in the area. Migliore, easily accessible via Exit 4, Myeong-dong Subway Hogdae, is a starting point to shop for many tourists coming out of the subway station.

If you are buying things that cost more than 30, won at a shop where you are eligible for tax refund, request for a tax rebate form — you will typically be given a blue or orange colour form. Fill it up and submit for tax refund in cash at one of the tax refund outlets here in Myeongdong or at the Incheon airport if you depart back to Singapore. There are also many street food stalls serving traditional Korea delicacies such as fish cakes, tteokbokki a stir-fried dish made of rice cakes with vegetables in hot sauce as well as new food inventions like the potato tornado!

We bought a lot with just about a day of shopping in Myeongdong — this picture below shows the free samples we received excluding our purchased items! Shopping is taken to the extremes here in Seoul — from the thousands of beauty product shops in Myeongdong to the wee hour shopping here at Dongdaemun! If you look hard enough and understand a fair bit of Koreanyou can find almost anything here from silks and fabric, clothes, shoes and accessories, electronics, leather goods, sporting goods, office supplies, pet products and honggdae.

Dongdaemun shopping district is made up of 2 main sections — the retail shopping and the wholesale shopping areas. The best time to visit Dongdaemun is after 10pm when the night markets around Dongdaemun is set-up and you get complementary street food stalls to replenish your energy while you shop.

Around these big shopping malls, you will find quite a number of street stalls selling various items e. There are also underground shopping malls all around this Dongdaemun shopping district. The opening hours of the shopping malls are from 10 am to 5 am the next day. You will find foreigner-friendly facilities such as money exchange counters and information desks with multilingual staff at many of these shopping malls.


Hongdae map and travel information | Download free Hongdae map

Check the labels before you buy — at least they should say made in korea before you splash out 40 bucks for them. The Dongdaemun wholesale shopping section comprises smaller malls where the shopkeepers deal mainly in wholesale and retail, but mainly sell in bulk. These wholesalers are usually open at about 8 pm and close at 5 am the next day — they get quite busy late at night through early morning as the shopowners from the retail shopping district of Dongdaemun and other parts of Seoul come here to stock-up.

Refunds and exchanges are not guaranteed, so make sure to check the quality and size carefully. You can also find a second-hand book street, located on the first floor of Pyeonghwa Market. The bookstores on this street have been around for over 30 years and sell all sorts of publications including novels, essays, poetry, magazines, foreign language titles and rare books, all at 30 — 40 percent off normal retail prices.

While you can snack on street food stalls while you shop, there might be times when you crave for a proper sit-down dinner then I recommend you head over to Mukja Golmok, located between Dongdaemun Shopping Complex and Jongno. Grilled fish and Korean chicken soup are the must-try when you are at this alley. From our travel experience in different countries, we noticed that the area around universities tend to take on a life of its own as entrepreneurial students or opportunistic entrepreneurs set up shops around the universities offering affordable clothes, knick-knacks and many other things — Seoul is no different.

One of the most popular shopping area around universities in Seoul is Hongdae. Here at Hongdae, you can expect many shops to sell a variety of goods such as fashion items, accessories, stationery supplies, furniture. Since this is a university town, the clothes here are quite affordable — prices usually start at 10, won and up for most items. But the highlight had to be the sale of unique fashion or arts associated with Korean street culture, influenced by Hongik University known nationwide for its arts programmes.

The whole area starts to open up around 1pm — if you go before lunchtime, most of the shops are closed. Every weekend from March to November, Hongdae hosts flea markets of a unique nature. On Saturdays, the Hongdae Free Market is held from 2pm to 6pm around the Hongdae playground in front of the main entrance to Hongik University.

At this art market, young artists get the opportunity to show their handmade work or performances. Some of the items on display include hats, shoes and t-shirts painted with interesting characters, ceramic accessories, dolls made from wire, diaries with handmade covers and many more.

There are also free concerts from 2pm to 5pm. Various genres of artists transform the corner of the market into an open stage for music, dance, performance art etc, and the crowd is as wildly enthusiastic as any audience at a big concert. After the performances, some musicians sell their home-recorded CDs.

Hongdae, Seoul Guide – Airbnb Neighborhoods

The Hope Market shares the same ideals as the Free Market, as an art marketplace for innovative artists. Getting to Hongdae Shopping Area is easy — take Line 2 Green subway to Mmap University station — take exit 9 and walk towards the pedestrian friendly street as shown in the map below.

The first part of this pedestrian friendly street comprises pubs and restaurants. As you walk hongdar the tourist info marked by TIC in the mapyou will reach the Hongdae shopping area on the opposite side of the road.

The prices are also very cheap compared to shopping at other parts of Seoul since it is targeted at students. Here, you will find a number mapp stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women.

You find a lot more variety and affordable shopping at this street compared to the main street. If you see an area like the picture above, then you are in the right place — this is also the most crowded area of Ewha.


If you are travelling in a group of and is shopping around Hongdae, I recommend that you take a taxi from Hongdae to Ewha — it will cost about Korean won for the ride. Considering a single trip ticket for the subway cost nap minimum of Korean won, you will achieve some savings and get to Ewha faster!

I have read your seoul blog and found the map you upload very useful. Where you get the map? Is online or take it at Seoul hkngdae counter? Can you advice us. I appreciate for your information share. Hongdqe really amazing post.

Hongdae shopping map

It will help me whenever I travel to Korea. Intend to mapp jeju 3d2n direct once we reach incheon at am. Hi angie — addressed your questions at the Jeju blog post honydae you posted the same comment. Hi, I have been to Seoul several times. For most of the content in this article, I feel that it hnogdae really helpful to people on their first or second trips to Seoul.

Ia will only say that Myeongdong is great for shopping for tourists because of communication. Whether you speak Mandarin or Japanese, they will always have staffs to serve you. Whereas in other parts of Seoul, it is generally more difficult to speak mmap them as most of them only speak Korean with minimal English. Hi, thanks for the info and pictures!

Are there any specific places you can recommend to me for cheap off season shopping? It would be great if you could include other touristy places as well as it is my first time travelling there!! For other touristy places, pl see: I am planning to fly out to Seoul in hongdaee next month to buy cosmetic products to sell in my Europe. Do anyone have any siggestion where I can buy Korean cosmetic products for hogdae.

The ones me mentioned above seems more for tourists. I like how organised your writing style is too! Thanks for the informacion im traveling in novemberbut i was really nervous somehow I feel relived after reading your post. Just one question, we are not really big into shoppingbut would like to browse around for some really good souvenirs and maybe branded bags, shoes and clothes?

Where would you recommend to have this done as a one stop shopping place? Thank you for all your hkngdae and all the maps!

It is really helpful so I can plan my vacation in advance from the US. Thanks for the tip on cost of taxi versus subway — I just assumed it would be cheaper to ride the subway but with 5 people it may not always be cheaper!

Hi, may I know which month did u visited Korea? Hi may I know the best route to take from Myeondong to Ewha University using the subway? I would also like to know if there are any good places for eating at Ewha.

I tried only street food at Ewha. May I know how convenience the free wifi in Seoul.? Do we really need to rent wifi services.?

As I read, free wifi still need to pay for charge. The free wifi in Seoul is available in a lot of the shopping streets — mainly honhdae myeongdong area. Thank you for a very informative blog. Msp detailed and thank you for the tips.

I really appreciate it because it helps me a lot in making our itinerary. Its my first time to travel in South Korea with my teenage daughter. Its our birthday gift to her and we are from the Philippines.

We are limiting our travel to Seoul because of a limited time and our passion is shopping! This is of great help, keep up the good work! I will be traveling in two weeks time. Thank you so much! J Hill hotel — http: Hello, I am from Bahrain, and coming to Seoul for the first time honbdae business, could you please let me know if the wholesale market in November sells only winter clothing?